Hi, this is [your name] and I'm calling you from [your company name] located in [city], [state]. 

I've never spoken with you before.

Out of respect for your time, I did some research on [target company name] prior to calling.

The reason for my call is to inquire if you are the person responsible for routing inbound or outbound freight.

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Choose an Answer Below

Are you currently experiencing any freight challenges and/or are you open to learning about our services?

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Choose an Answer Below

Can you please describe them to me? I’d like to see if we can solve those pain points.

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Take notes in CRM and try to move the conversation forward.

1. Update account status in CRM to Qualified. 
2. Create an opportunity in CRM.
3. Schedule the next activity in CRM.

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Choose an Answer Below

Ask what the contact looks for in a freight service provider. 

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If they don't offer much info, try asking the following probing questions to discover pain points you can focus on solving.

In the past, what has caused frustrations?

1. Billing? 
2. Pickup / Delivery Issues?
3. Claims?

Explain how you could solve any pain points. If there are none, explain the benefits of your company and services.

Take notes in CRM and try to move the conversation forward.

Upon conclusion of the call:

1. Update account status in CRM to Qualified. 
2. Create an opportunity in CRM.
3. Schedule the next activity in CRM.

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Choose an Answer Below

Great! Could I please get your email address?

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Type the contact's email address in CRM and start marketing automation.

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Can you please tell me who that person is?

Take notes and ask for email and phone info.

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I understand. Is there a better time to contact you for that information?

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Choose an Answer Below

Great! Can you please tell me when you'll be available?

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Schedule a time on your calendar.

I respect that. I’d love to earn the opportunity to be a backup carrier. May I please email our brochure?

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Choose an Answer Below

Great! Could I please get your email address?

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Type the contact's email address in CRM and start marketing automation.

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Choose an Answer Below

If the contact wants to end the call, don't argue. Hang up and call the office back and contact anyone other than whom you just spoke to. Explain that you had a conversation with the contact, and they said that you could send them your brochure. After the call ended, you realized that you didn't have their email address. Explain that the contact sounded busy and ask if the person you are speaking to would provide the email.

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If that does not work, search the company's website for the contact's email address.

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If that doesn't work, search Google in the following way: "What is the email address for _________ at _______________." Be sure to use the apostrophes in the search. Replace the first blank space with the contact's name. Replace the first blank space with the company name.

Conclude the call with "Thank you for your time. Have a great day!"

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Update notes in CRM. Reschedule cold call for 6 months.

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End of Cold Call Script

Great! Can you please provide any contact info you have?

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1. Take detailed notes.
2. Add the new contact to the company in the CRM.
3. Remember to mark this contact's account status as: Not Decision Maker

Thank you for your time! Have a great day!

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Upon conclusion of the call:

1. Add notes to the call activity in the CRM.
2. Update the account status field in the CRM. 
3. Create an opportunity in the CRM.
4. Schedule the next activity in the CRM.

End of Cold Call Script

After you save this cold call script, the answers will appear in the history of the contact that this script was run on. To view the answers, click "CRM Activities" in the contact card.

Great job! Keep cold calling!

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Please select the outcome of this call. **The outcome will be logged as a completed activity.**